6 Results Found
000000IIE
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
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