planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message

Introduction to integrated marketing communication -- Integrated marketing communication planning

message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media

the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development