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1. 
Cover image for Strategic advertising management
by 
Percy, Larry.
Format: 
Books
Publication Date 
2005
Excerpt: 
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001
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3. 
Cover image for Advertising, promotion, and supplemental aspects of  integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
1997
Excerpt: 
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001
Available: Copies:
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