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1. 
Cover image for Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2014
Excerpt: 
is always easier to sell to a satisfied customer than an unsatisfied one. The cost of acquiring a new
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2. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
: Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening
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3. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- The high cost of winning -- Attitude and other obstacles to trust in selling -- Teach product people
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