Overview of personal selling -- Building trust and sales ethics -- Understanding buyers

Business ethics.

-- Ethics first ... then customer relationships -- Part 2. Preparation for relationship selling -- The

. Relationship marketing : where personal selling fits ; 3. Ethics first ... then customer relationships -- pt. 2

mission statement? -- Culture, values and ethics -- Determining your positioning -- Your brand's visual

Selling as a profession : The life, times and career of the professional salesperson ; Ethics first

-- Relationship marketing : where personal selling fits -- Ethics first : then customer relationships -- Part II

-- Objections -- Closing the sale -- Follow-up -- Ethics in selling -- Selling of services -- Personal selling

-- Objections -- Closing the sale -- Follow-up -- Ethics in selling -- Selling of services -- Personal selling