The entrepreneur and small business problem solver

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Title:

Author:

Cohen, William A., 1937-

ISBN:

9780471692836

Personal Author:

Cohen, William A., 1937-

Edition:

3rd ed.

Publication Information:

New York : Wiley, 2006.

Physical Description:

vi, 426 pages ; 24 cm

General Note:

"Includes downloadable forms & worksheets"--Cover.

Contents:

1. So you want to go into business for yourself -- section I. Financial problem solving -- 2. What you need to know about the legal aspects of going into business -- 3. Sources of capital and how to get a loan -- 4. Business insurance, what you need and what you don't -- 5. Financial management -- 6. Credit in today's economy : when to give credit and how to collect money owed you -- 7. Record keeping is vital, what records you need and how to keep records easily -- 8. Doing market research : easily, quickly, and profitably -- section II. Marketing problem solving -- 9. How to find and introduce a new product or service -- 10. How to price your products and services for maximum profits -- 11. How to build your business with advertising and publicity -- 12. How to sell and build your own sales organization -- 13. How to make money with trade shows -- 14. Making money with e-commerce -- 15. How to develop a marketing/business plan -- section III. Management problem solving -- 16. Protecting your idea -- 17. How to recruit and hire new employees -- 18. How to manage your most valuable resource : people -- 19. How to avoid getting ripped off -- 20. How to use the computer and advanced technologies to stay ahead of the competition -- Appendix. Useful Internet sites for entrepreneurs and small businesses.

Subject Term:

Small business -- Handbooks, manuals, etc.

Entrepreneurship -- Handbooks, manuals, etc.

Entrepreneurship. (OCoLC)fst00912787

Small business. (OCoLC)fst01121223

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html

Copies:

Available:*

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Summary

A new, revised edition of the classic guide for entrepreneurs

For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.

This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver , Third Edition is an invaluable reference that every business owner needs.

Inside, you'll find world-class guidance on these topics and more:

How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs