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Marketing and the common good : essays from Notre Dame on societal impact

Murphy, Patrick E., 1948-

Format:

Books

Publication Date

2014 2013

Excerpt:

: When marketing is society / John F. Sherry, Jr. -- 4.The case for clarity / Joel E. Urbany -- 5.How

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Social marketing and behaviour change : models, theory and applications

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

. Rational economic models (cognitive models) / Dang Nguyen -- 4. Case study : using the theory of planned

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The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

: best practice cases -- Best practice case 3: German bio label -- Best practice case 4: The French

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Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

marketing campaigns and programmes -- Case study: the Act-Belong-Commit Campaign promoting positive mental

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Social marketing : why should the Devil have all the best tunes?

Hastings, Gerard.

Format:

Books

Publication Date

2007

Excerpt:

critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.

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Cause for concern : results-oriented cause marketing

Adler, Stephen M.

Table of contents http://www.loc.gov/catdir/toc/ecip0612/2006013103.html

Format:

Books

Publication Date

2006

Excerpt:

cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study

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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

1. The case for doing at least some good -- 2. Corporate social initiatives : six options for doing

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Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert

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