Social marketing : behavior change for social good / Lee, Nancy, 1945- author.

Strategic social marketing : for behaviour & social change / French, Jeff, author.

Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a

handwashing behaviour change programmes -- Best practice case 2: Fairtrade -- The public sector perspective

Social change.

-- Models of attitude and behaviour change -- Research and evaluation -- Ethical issues in social marketing

competitors, law makers and regulators -- Structural change : recruiting business allies -- Recruiting allies

: supporting behavior change campaigns -- 6. Corporate philanthropy : making a direct contribution to a cause

the Market Offering -- Ch. 10. Price: Managing Costs of Behavior Change -- Ch. 11. Place: Making

: 'Charge Against Hunger' -- The Pre-Conditions for Cause Related Marketing -- The Commodity Threat and the