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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a
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2. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Models of attitude and behaviour change -- Research and evaluation -- Ethical issues in social marketing
Available: Copies:
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