competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a

It Look Easy (2006) -- ch. 8 Identifying Barriers, Benefits, the Competition, and Influential Others --

-- The competition -- Segmentation and targeting -- The marketing mix -- Using media in social marketing

-- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and

regulation I) -- Sect. V. Exploring the challenges of competition policy (government regulation II) -- Sect

collective bargaining / by Uwe Jirjahn and Gesine Stephen -- Gender composition and market structure in Hong

Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing