by
Kapstein, Ethan B., author.
Format:
Books
Publication Date
2013
Excerpt:
strategies to address costs -- Institutions to stabilize the market -- Lessons for other campaigns
by
Kotler, Philip.
Format:
Books
Publication Date
2002
Excerpt:
the Market Offering -- Ch. 10. Price: Managing Costs of Behavior Change -- Ch. 11. Place: Making