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Social marketing to protect the environment : what works

McKenzie-Mohr, Doug, 1959-

Format:

Books

Publication Date

2012

Excerpt:

Social marketing to protect the environment : what works / McKenzie-Mohr, Doug, 1959-

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Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Dialogue. The Seatbelt Man -- pt. II Analyzing the Social Marketing Environment -- ch. 4 Determining

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Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

the environment -- Advocacy and environmental change -- Principles of communication and persuasion

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Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

"In addition to managerial effectiveness and efficiency, today's environment calls for new

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Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Marketing Environment -- Ch. 4. Determining Research Needs and Resources -- Ch. 5. Mapping the Internal and

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Social marketing : strategies for changing public behavior

Kotler, Philip.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html

Format:

Books

Publication Date

1989

Excerpt:

Understanding Social Marketing -- Analyzing the Social Marketing Environment -- Developing Social

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