-- Developing a plan for monitoring and evaluation -- Establishing budgets and finding funding -- Creating an

-- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback

Campaign Evaluation -- Ethical Considerations When Setting Objectives and Target Goals -- Chapter Summary

-- Models of attitude and behaviour change -- Research and evaluation -- Ethical issues in social marketing

-- Pt. V. Managing Social Marketing Programs -- Ch. 14. Developing a Plan for Evaluation and Monitoring.