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1. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-related marketing : making contributions to causes based on product sales -- 5. Corporate social marketing
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2. 
Cover image for Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
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