by
Murphy, Patrick E., 1948-
Format:
Books
Publication Date
2014 2013
Excerpt:
marketing -- 7.Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy
by
Goldman, Jeremy.
Format:
Books
Publication Date
2013
Excerpt:
Social marketing : even more important than you think -- Devising your strategy and getting started
by
Weinreich, Nedra Kline.
Format:
Books
Publication Date
2011
Excerpt:
-- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design
by
Lee, Nancy, 1932-
Format:
Books
Publication Date
2011
Excerpt:
Contents note continued: A Word About the Creative Brief -- Message Strategy -- Messenger Strategy
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