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1. 
Cover image for Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
marketing -- 7.Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy
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2. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : even more important than you think -- Devising your strategy and getting started
Available: Copies:
3. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design
Available: Copies:
4. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Contents note continued: A Word About the Creative Brief -- Message Strategy -- Messenger Strategy
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