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1. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
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http://lib.myilibrary.com/detail.asp?id=548255
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
The new brand spirit : how communicating sustainability builds brands, reputations and profits /
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2. 
Cover image for Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Gilbride -- pt. IV Sustainability issues in marketing --
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3. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Implementation Plan -- Phasing -- Sustainability -- Sharing and Selling Your Plan -- Ethical Considerations When
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