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The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

by

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users /

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Cover image for Handbook of research on citizen engagement and public participation in the era of new media

Handbook of research on citizen engagement and public participation in the era of new media

by

Adria, Marco L., 1959- editor.

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9

Format:

Electronic Resources

Publication Date

2017

Excerpt:

open? / Roel During [and 3 others] -- Alternative tweeting: a comparison of frames in Twitter's

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