Social media and brand wareness / Strydom, Esti.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Going social : excite customers, generate buzz, and energize your brand with the power of social

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II

-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand

, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award

Preparing for your job search -- Marketing yourself with a personal brand -- Crafting web résumés

The power of relationships -- The power of publicity -- The power of your personal or company brand

clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right