Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder

anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will

basics of building profile pages, and how to create appropriate content that can be accessed by thousands

-- Research Highlight: Hyperreality -- Case Study: Doritos' iD3 Brand-building Game -- Further Reading

-- Building social media intelligence into our strategies -- Moving from social media monitoring to social

Introduction -- Getting started -- Building your mendeley database of documents -- Working with

of building your foundation, amassing your digital assets, going to market, optimizing your profile

principles, the skills and practice, and also the realities of building a successful career in the new

Pt. I. Digital histories -- Building a digital society -- The socio-technical interface -- Typing

work together to create deeper meaning and stronger partnerships in building a better world ; Brands

in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that

open source disaster management systems -- Open source software : the building blocks of customization