takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter

-- Criticism -- Summary -- Research Directions -- Research Highlight: My Friend Bud -- Case Study: 3's Dancing

efforts? -- An awesome case that pulls it all together -- Section Three. A social media primer: Blogs

Advertising campaigns -- Case studies.

Internet marketing -- Case studies.

constructed the world's largest grid: a case study in participatory cultures / Restructuring civic engagement

in contemporary Bangladeshi society : the case of Aarong / Fadia Hasan -- Asserting contested power

-- Launching and testing social media -- Onsite contributions -- Case studies -- Exercises -- Technical notes.

, Margaret Purser -- Socially distributed curation of the bhopal disaster : a case of grassroots heritage in

of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case

select an example, particular principle, or case study that is relevant to you or your company. So, while