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Social media marketing : theories & applications

Dahl, Stephan, author.

Companion website http://study.sagepub.com/businessandmanagement

Format:

Books

Publication Date

2018

Excerpt:

; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Overview -- Learning Outcomes -- Control and Co-creation of Value -- Control -- Co-creation -- Experience

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Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing

Shelton, Ted, 1966-

Format:

Books

Publication Date

2013

Excerpt:

-- Crowd storming, crowd sourcing, collaboration, co-creation -- Hierarchy will yield to networks, remaking

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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation

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Heritage and social media : understanding heritage in a participatory culture

Giaccardi, Elisa.

Format:

Books

Publication Date

2012

Excerpt:

creation of shared heritage / Luigina Ciolfi -- Public formation -- Remembering together : social media and

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