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00IIE
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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
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by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
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