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1. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt
Available: Copies:
2. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty
Available: Copies:
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