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1. 
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
dashboards, helping students to make sense of business measurement challenges, extract insights, and take
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2. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement
Available: Copies:
3. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And
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4. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: Measurements -- Case Study: Predicting the Elections: Singapore -- Further Reading -- References -- 11. Cross
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5. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
data management and measurement. Social media for consumer insight -- Social media metrics.
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6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men
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7. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable.
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