dashboards, helping students to make sense of business measurement challenges, extract insights, and take

Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And

Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement

data management and measurement. Social media for consumer insight -- Social media metrics.

: Measurements -- Case Study: Predicting the Elections: Singapore -- Further Reading -- References -- 11. Cross

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

-- Measurement and metrics : making the brand media strategy accountable.

-- Measurement.