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1. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
2. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
keep your brand's reputation intact -- How to staff your social team and organize for more effective
Available: Copies:
3. 
Cover image for Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member
Available: Copies:
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