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1. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid
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2. 
Cover image for Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn
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3. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be
Available: Copies:
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