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1. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities
Available: Copies:
2. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: Subcultures and Tribes -- The Emerging Importance of Subcultures -- From Subcultures and Neo-tribes to the
Available: Copies:
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