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1. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II
Available: Copies:
2. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
metrics right, and then distil your digital data for maximum value for everything from R&D to customer
Available: Copies:
3. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Economy -- Co-creation Concept -- Think Box: Service or Product? -- Value -- ThinkBox: Value -- Creating
Available: Copies:
4. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
most difficult questions you'll face: What is the value of social media and how do we measure it? -- We
Available: Copies:
5. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
: the new digital consumer -- Digitization : the rising value of information in products and services
Available: Copies:
6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
Available: Copies:
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