Title:
The tipping point : how little things can make a big difference
Author:
Gladwell, Malcolm, 1963-
ISBN:
9780349114460
9780349113463
Personal Author:
Publication Information:
London : Abacus, 2001.
Physical Description:
viii, 279 pages ; 20 cm
General Note:
Originally published: London: Little, Brown, 2000.
Contents:
1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe.
Abstract:
Explains and analyses the "tipping point", that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Explains the fascinating social dynamics that cause rapid change.
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