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Cause for concern : results-oriented cause marketing

Adler, Stephen M.

Table of contents http://www.loc.gov/catdir/toc/ecip0612/2006013103.html

Format:

Books

Publication Date

2006

Excerpt:

Cause for concern : results-oriented cause marketing / Adler, Stephen M.

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Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

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Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Lewis, Mike, 1975-

Format:

Books

Publication Date

2013

Excerpt:

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an

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Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /

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Brand activism from purpose to action

Sarkar, Christian, author.

Format:

Books

Publication Date

2020

Excerpt:

Branding (Marketing) -- Social aspects.

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Strategic corporate social responsibility : tools & theories for responsible management

Haski-Leventhal, Debbie, author.

Format:

Books

Publication Date

2018

Excerpt:

marketing -- Advantages and risks of CSR marketing -- CSR and consumer behaviour -- CSR as a competitive

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Sustainable enterprise : a macromarketing approach

Peterson, Mark, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Social aspects.

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The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Social marketing.

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We first : how brands and consumers use social media to build a better world

Mainwaring, Simon, 1967-

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

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10.

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn.

Format:

Books

Publication Date

2010

Excerpt:

Internet marketing -- Political aspects.

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11.

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

Grobbelaar, Carine.

Format:

Manuscript

Publication Date

2009

Excerpt:

Marketing research.

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12.

Transformation management : towards the integral enterprise

Lessem, Ronnie.

Format:

Books

Publication Date

2009

Excerpt:

innovation -- Management and transformation -- Transforming marketing into community building -- Transforming

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