For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Title:
For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Author:
Pendergrast, Mark.
ISBN:
9780465054688
Personal Author:
Edition:
2nd ed., rev. and expanded.
Publication Information:
New York : Basic Books, ©2000.
Physical Description:
xiv, 621 pages ; 24 cm
General Note:
"Contains the original secret formula and thirty management lessons new to this edition"--Cover.
Contents:
In the beginning (1886-1899) -- Heretics and true believers (1900-1922) -- The golden age (1923-1949) -- Trouble in the promised land (1950-1979) -- The corporate era (1980-1999) -- Appendix 1. The sacred formula -- Appendix 2. Coca-Cola magic: thirty business lessons.
Abstract:
The unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company, and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world.--From publisher description.
Geographic Term:
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0833/00701571-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0833/00701571-d.html