The brand book : how to build a profitable brand : fast, effectively and efficiently / Oosthuizen

The law of the brand : a practical guide to branding law in South Africa / Muhlberg, Hans.

Brand name products -- South Africa.

Brand name products -- South Africa.

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and

Brand name products -- South Africa.

Advertising -- Brand name products -- South Africa.

cultures within brand environments -- Social concerns -- Ethics and the need to understand culture

Brand name products -- South Africa.

. Determining your brand essence, payoff line and brand architecture -- Never a brief brief. Generating the

Brand name products -- South Africa.

Advertising -- Brand name products -- South Africa.