the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

-- ch. 4: Market segmentation, targeting and positioning -- ch. 5: Information for marketing management

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

Market segmentation -- South Africa.

-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational

buying behaviour -- Market segmentation, targeting and positioning -- Integrated marketing.

The marketing environment ; Buyer behaviour ; Market segmentation, targeting and positioning

Market segmentation -- South Africa.