-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.