: Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area