by
Shank, Matthew D.
Format:
Books
Publication Date
2005
Excerpt:
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
by
Shank, Matthew D.
Format:
Books
Publication Date
2002
Excerpt:
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and
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