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Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
Title:
Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
Author:
Burnett, Ken.
ISBN:
9780273038733
Personal Author:
Burnett, Ken.
Publication Information:
Pitman, 1992.
Physical Description:
[224] pages : 15 illustrations ; 23 cm
Subject Term:
Strategic alliances (Business)

Customer relations.

Marketing -- Key accounts.

Selling -- Key accounts.
Electronic Access:
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=769147&custom_att_2=simple_viewer