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1. 
Cover image for Strategic advertising management
by 
Percy, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic advertising management / Percy, Larry.
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3. 
Cover image for Strategic integrated marketing communications
by 
Percy, Larry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media
Available: Copies:
4. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
Available: Copies:
5. 
Cover image for Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing
Available: Copies:
6. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
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7. 
Cover image for Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Positioning (Advertising)
Available: Copies:
8. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a
Available: Copies:
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