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1. 
Cover image for Strategic management : text and cases
Strategic management : text and cases
by 
Dess, Gregory G.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG
Available: Copies:
2. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
Hood -- Southwest Airlines in 2010 : culture, values, and operating practices -- Norton Lilly
Available: Copies:
3. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Mello, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Influencing How "Investment Oriented" an Organization Is -- Southwest Airlines: A Case Study Linking Employee
Available: Copies:
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