daunting over the years. In most markets, competitors are reaching parity on basic functional benefits

advantage -- Ethical and sustainable marketing -- Seven basic practices of normative marketing ethics

message delivery has been introduced, looking at basic types of promotion as well as alternative ways of

: Conceptual Tools -- Competing for the Future -- Some Basic Concepts About the Environment -- Classifications

: Banners, buttons, interstitials, and portals -- A basic introduction to ad serving -- Chapter 6: Other

disruptions and assessing their likelihood -- 4. Effects of disruptions -- 5. Basic supply chain management

Basic Books,

encompass the basic questions of the "who, what, when, and where" of innovation, combining the latest

three basic fallacies of the process -- that discontinuities can be predicted, that strategists can be

Sets forth the findings of game theory as a series of basic strategic principles, illustrated with