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1.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

2.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

3.

Beloved brands : playbook for how to build a brand your consumers will love

by

Robertson, Graham, author.

Format:

Books

Publication Date

2018

Excerpt:

Beloved brands : playbook for how to build a brand your consumers will love / Robertson, Graham

Available: Copies:

4.

Grow the core : a practical workout to grow your core brand and business

by

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-

Available: Copies:

5.

Cover image for Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

6.

Cover image for Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

7.

Cover image for Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

8.

Cover image for Strategic management

Strategic management

by

Lynch, Richard L., author.

Format:

Books

Publication Date

2024

Excerpt:

addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and

Available: Copies:

9.

Cover image for Applied strategic marketing

Applied strategic marketing

Applied strategic marketing

by

Berndt, A

Format:

Books

Publication Date

2021

Excerpt:

competition and what strategies they devise in order to build brand value and customer relationships in the

Available: Copies:

10.

Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases

Crafting and executing strategy : the quest for competitive advantage: concepts and cases

by

Thompson, Arthur A., 1940- author.

Format:

Books

Publication Date

2020

Excerpt:

strategy -- Competition in the craft beer industry in 2018 -- Fixer Upper: Expanding the Magnolia Brand

Available: Copies:

11.

Cover image for Marketing strategy : the thinking involved

Marketing strategy : the thinking involved

by

Hill, Mark E., 1957-

Format:

Books

Publication Date

2013

Excerpt:

Online Brand Communities Work -- Strategy Considerations -- Marketing Thinking Challenge 7.2: Brand

Available: Copies:

12.

Cover image for Applied strategic marketing

Applied strategic marketing

Applied strategic marketing

by

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and

Available: Copies:

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Subject: Strategic planning.

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Independent Institute of Education. Vega School of Brand Leadership.

(3)

Elliott, Richard H., author.

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Barish, Oliver, author.

(1)

(1)

(1)

(1)

Carpenter, Gregory S.

(1)

Carter, S. (Steve)

(1)

Chau, Vinh Sum, author.

(1)

(1)

Edward Elgar Publishing.

(1)

Enz, Cathy A., 1956-

(1)

Fenwick, Ian, 1949-

(1)

Gamble, John (John E.), author.

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Hill, Mark E., 1957-

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

(1)

(1)

(1)

Lynch, Richard L., author.

(1)

(1)

(1)

(1)

Palenchar, Michael J.

(1)

Parry, Mark E. (Mark Edward), 1957-

(1)

Peteraf, Margaret Ann, author.

(1)

Ringland, Gill.

(1)

Robertson, Graham, author.

(1)

(1)

Shankar, Venkatesh, 1962-

(1)

Strickland, A. J. (Alonzo J.), author.

(1)

(1)

Taylor, David, 1964-

(1)

Thompson, Arthur A., 1940- author.

(1)

Thornton, Charles, author.

(1)

Van der Heijden, Kees.

(1)

Warner, Karl S.R., author.

(1)

(1)

Young, Laurie, 1955-

(1)

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Subject

Marketing -- Management.

(5)

Creative thinking.

(4)

Product management.

(4)

Brand name products.

(3)

Marketing -- Decision making.

(2)

Marketing -- South Africa -- Management.

(2)

Brand name products -- Management.

(1)

Branding (Marketing)

(1)

Business planning.

(1)

Communication in management.

(1)

Hospitality industry -- Management.

(1)

Industrial policy.

(1)

International business enterprises -- Management.

(1)

Internet marketing.

(1)

Issues management.

(1)

(1)

Public relations.

(1)

Social media -- Marketing.

(1)

(1)

Strategic planning -- Case studies.

(1)

Strategische planning.

(1)

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