Strategies for e-business : creating value through electronic and mobile commerce : concept and

Enterprise e-commerce : the software component breakthrough for business-to-business commerce /

"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce

Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to

) Marketing Mixes -- E-Commerce Marketing Mixes -- Marketing Thinking in Practice: Barnes & Noble's E-Commerce

capabilities -- M-commerce -- Conclusion -- Key learning points -- Review questions and tasks -- Key further

, and Splash Pages -- Static and Dynamically Generated Sites -- E Commerce or not to E Commerce -- Key

Electronic commerce -- Management.

business, the impact of e-commerce, and the anti-globalization movement.

. [The text] highlights globalization, e-commerce, information technology, speed, and continuous

Electronic commerce.

to transform a business from 'make-and-sell' to 'sense-and-respond' / Electronic commerce and the