Strategic integrated communication / Mulder, D.

strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various

-- Key definitions -- References -- Further reading -- pt. III CSR measurement: and communication -- 8

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

Strategic integrated marketing communications / Percy, Larry, author.

Introduction : -- Organizational Process -- Strategic Communication -- Integrated Communication

. Contemporary Forms of Marketing Communications -- Traditional Forms of Marketing Communications-Outbound and

-through -- Communication breakdown -- Fresh consistency -- Think like a TV producer -- Creating a campaign -- Sainsbury

-- 15.6. Managing personal transitions -- 15.6.1. Resistance to change -- 15.7.Communication during

and effective communication in light of current management thinking are emphasized.

maturity of IT governance -- Corporate Governance of Information Communications Technology -- Building

communication -- Strategic leadership -- the thinking skills required -- Case study: marketing leadership and