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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Formative research -- Strategy -- Tactics -- Evaluative research.
Available: Copies:
2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
Available: Copies:
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