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1. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Chapter Introduction -- The Process of Appropriation -- Appropriating the Concept of Satisfaction for
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2. 
Cover image for Knowledge innovation : strategic management as practice
Knowledge innovation : strategic management as practice
by 
Kodama, Mitsuru, 1957-
Table of contents only http://www.loc.gov/catdir/toc/fy0711/2006940649.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Knowledge innovation : strategic management as practice / Kodama, Mitsuru, 1957-
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