Scenarios : the art of strategic conversation / Van der Heijden, Kees.

"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce

, 14 (1), January, 33--46 / Paul J.H. Schoemaker -- 6.`The Resource-based View Within the Conversation

-- Strategy execution -- Facilitating the strategic conversation.

planning and implementation -- Facilitating the strategic conversation.

emphasising the importance of narrative, conversation and learning from one's own experience as the central

strategic conversation -- User's guide : how to hold a strategic conversation -- Appendix: Steps to