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1. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
image, identity, and reputation have never been more important and this book unlocks the key factors in
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2. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Excerpt: 
Identity and strategy : how individual visions enable the design of a market strategy that works /
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