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Cover image for Strategic integrated marketing communications
Title:
Strategic integrated marketing communications
Author:
Percy, Larry, author.
ISBN:
9781138058323

9781138056251
Personal Author:
Percy, Larry, author.
Edition:
Third edition.
Physical Description:
xiv, 305 pages : illustrations (black and white) ; 24 cm
General Note:
Previous edition: 2014.
Contents:
Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media -- Additional delivery options -- Message processing -- Message development -- Creative execution -- Planning considerations -- The IMC planning process -- Finalizing and implementing the IMC plan.
Abstract:
This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.
Reading Level:
Specialized.
Subject Term:
Communication in marketing.

Strategic planning.
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
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