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1. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, research and analysis; decision-making; the marketing mix; the management of customer relationships
Available: Copies:
2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Formative research -- Strategy -- Tactics -- Evaluative research.
Available: Copies:
3. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Decision making.
Available: Copies:
4. 
Cover image for Innovating strategy process
Innovating strategy process
by 
Floyd, Steven W., 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Andrew C. Corbett -- Emotional attachment and conflict in strategic decision making in new ventures
Available: Copies: