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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
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2. 
Cover image for Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2017
Excerpt: 
Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than
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3. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
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4. 
Cover image for Competitive strategy
by 
Maritan, Catherine A.
Format: 
Books
Publication Date 
2011
Excerpt: 
An Elgar research collection
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5. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
's growth or product-market matrix? -- Market penetration -- Product development -- Market development
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6. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying
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